Mathew Bayati and Francisco Buitron
University of California, USA
Title: Target personality and satisfaction with life predictions through social media profiles
Biography
Biography: Mathew Bayati and Francisco Buitron
Abstract
Every single person possesses different personality traits that are unique to them. There has been much research within the field of psychology investigating whether or not an individual’s personality can be accurately judged simply by examining the individual’s environment or physical appearance. The current study discussed was conducted through an online survey given to undergraduate college students. The goal of this study was to determine if the participants could accurately determine the personality traits and satisfaction with life ratings of two target individuals by examining their Instagram profiles. The Big Five Inventory (BFI) was used to measure personality and the Satisfaction with Life Scale (SWLS) was used to measure satisfaction with life. Using a one sample t-test (p<0.05), we compared the participant ratings and the actual target ratings on these scales to determine the accuracy of the participants observations. We predicted that the participants would accurately be able to rate the personality traits and satisfaction with life of the targets. However, our hypothesis was proven incorrect as the results yielded a statistically significant difference between the observer ratings and the actual ratings provided by the targets.